{"product_id":"preorder-kodak-ektacolor-pro-400-iso-portra-400-35mm-color-film","title":"Kodak Ektacolor Pro 400 ISO (Portra 400) 35mm Color Film","description":"\u003cp\u003eKodak Ektacolor Pro 400 is here and if you’ve been waiting on Portra 400, this is it.\u003c\/p\u003e\n\u003cp\u003eThis is Kodak’s flagship ISO 400 professional color negative film, built for everything from portraits to travel to everyday shooting. Expect the same look Portra built its reputation on: fine grain, wide dynamic range, soft contrast, and natural skin tones that just work in any lighting situation. It’s one of the most forgiving films ever made, with tons of latitude for overexposure and scanning flexibility.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eSo what’s going on with the name?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eKodak film has been in a weird place for years. After Kodak’s 2012 restructuring, the company split into two parts:\u003cbr\u003eEastman Kodak manufactures the film, while Kodak Alaris has historically handled branding and distribution.\u003c\/p\u003e\n\u003cp\u003ePortra, Tri-X, and other well-known names have been controlled by Kodak Alaris — even though Eastman has always produced the film itself. Recently, Eastman Kodak has started taking distribution back into its own hands. The issue is that Kodak Alaris still owns the rights to the Portra name, so Eastman cannot use it.\u003c\/p\u003e\n\u003cp\u003eThat’s why this exists.\u003c\/p\u003e\n\u003cp\u003eEktacolor Pro 400 is Portra 400.\u003cbr\u003eSame emulsion, same performance, same results — just a new name and new packaging. This is not a new or reformulated film. It’s purely a branding and distribution shift.\u003c\/p\u003e\n\u003cp\u003eFor customers, this doesn’t change how the film shoots at all. What it does do is shift more revenue back to Eastman Kodak, which could help support stronger production and potentially more film options in the future.\u003c\/p\u003e\n\u003cp\u003eA few important notes:\u003c\/p\u003e\n\u003cp\u003eThis will be the highest priced film we carry. Supply is still stabilizing and demand is extremely high right now, especially with Eastman stepping back into direct distribution.\u003c\/p\u003e\n\u003cp\u003eInventory may sell out at times as we continue prioritizing core everyday stocks.\u003c\/p\u003e\n\u003cp\u003eAlso worth noting — this is the first time in a long time this film has been offered consistently as a \u003cstrong\u003esingle roll\u003c\/strong\u003e, rather than only in pro packs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy people love it:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eExtremely forgiving exposure latitude\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFine grain for a 400 speed film\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNatural, accurate skin tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHandles mixed lighting well\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eScans clean and consistently\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you’ve shot Portra 400 before, this is exactly what you’re used to.\u003cbr\u003eIf you haven’t, this is the benchmark for color negative film.\u003c\/p\u003e\n\u003cp\u003eSearch terms: Kodak Ektacolor Pro 400, Portra 400 replacement, Kodak 400 film, professional color film 35mm, best portrait film, Kodak Eastman film, ISO 400 film, film photography Richmond VA, Kodak Portra Richmond\u003c\/p\u003e","brand":"CobbleStore Vintage","offers":[{"title":"Default Title","offer_id":50946365784297,"sku":null,"price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/7904\/3305\/files\/Kodak_Ektacolor_Pro_400_ISO_Portra_400_35mm_Color_Film.jpg?v=1777409786","url":"https:\/\/cobblestore.com\/products\/preorder-kodak-ektacolor-pro-400-iso-portra-400-35mm-color-film","provider":"CobbleStore Vintage","version":"1.0","type":"link"}