Unreal vintage Coca-Cola bell bottoms featuring the iconic red-and-white checkerboard print with “Enjoy Coca-Cola” and “It’s the real thing!” slogans throughout. Made from lightweight cotton with a flared leg silhouette and drawstring waist. No interior tags or branding—common for these limited-run promotional pieces.
These pants were part of a rare early 1970s Coca-Cola promotional apparel set, typically released with matching bucket hats and shorts. Produced for internal brand marketing and giveaways, they were never sold through traditional retail channels. Now highly collectible, especially when part of a complete set.
Condition: Good vintage shape overall. Some discoloration and stains around waist band and some faint marks and wear consistent with age. Drawstring shows fraying (see photo). No major flaws.
Measurements:
Waist: up to ~34"(drawstring down for smaller sizes, fits around a 30" waist best
Inseam: 28"
Rise: 9"
Leg Opening: 10.5"
AS-IS ITEM
This item is sold as-is with no returns or exchanges. If you have any questions regarding this item prior to purchase, feel free to ask! As-is items are priced based on condition and rarity.
This item has been thoroughly laundered, but not spot treated. It is the responsibility of the buyer to further clean and/or repair the item as needed.
Search terms:
70s Coca-Cola pants, Coke promo pants, vintage soda uniform, Coca-Cola checkerboard, flared promo trousers, It’s the Real Thing pants, 1970s Coke clothing, Coca-Cola bell bottoms