Ultra-rare 1970s Peterlee Carnival Half Marathon tee, featuring a minimalist white runner graphic on a deep indigo cotton base. Made in Italy by ECM — a European sportswear manufacturer active in the 1970s–early 1980s — this shirt captures the aesthetic of small-town athletic events from that era with its simple linework illustration and soft, lightweight single-stitch construction.
The faded purple-blue fabric and natural bleaching add to its charm, giving it that perfectly aged patina authentic to vintage European athletic tees.
Dating Notes:
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The ECM “A Quality Product – Made in Italy” tag with diamond border and light blue print dates to the mid-to-late 1970s, consistent with their production style before transitioning to synthetic blends in the early ’80s.
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The single-stitch sleeves and hem, soft cotton jersey, and early screenprint technique further confirm a 1970s manufacture date.
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Peterlee Carnival Half Marathon began in the mid-1970s in County Durham, UK, aligning with this timeframe.
Measurements:
Pit to Pit: 19"
Length: 19"
Fits like: Small/Medium
Era: 1970s
Tag: ECM – Made in Italy
Material: 100% Cotton (lightweight single-stitch)
Condition: Worn-in vintage condition with sun fading and natural discoloration; no major holes or damage.
Search terms:
vintage running shirt, 70s marathon tee, Peterlee Carnival Half Marathon, ECM Made in Italy, vintage athletic t-shirt, single stitch sports tee, faded indigo shirt, European marathon memorabilia, 1970s runner graphic tee