Extremely rare vintage Coca-Cola bucket hat featuring an all-over checkerboard print with bold “Enjoy Coca-Cola” and “It’s the Real Thing!” branding. Made from the same lightweight cotton as matching shorts and pants (listed separately), this piece appears to be part of a Coca-Cola promotional set from the late 70s or 1980s—likely unreleased or limited-run NASCAR tie-in merch.
The standout feature here? It's hand-signed by NASCAR Hall of Famer Bobby Allison, a legendary driver with 84 career wins and the 1983 Winston Cup Championship under his belt.
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Unstructured wide-brim construction
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No tags or manufacturer labels present
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Hand-sewn and overlocked inner seam construction
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Fabric and graphic match companion Coca-Cola pants/shorts (sold separately)
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Authentic Bobby Allison signature in pen on brim
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Soft, worn-in cotton with some fading and light discoloration consistent with age
Measurements:
Brim width: 4”
Height: 4”
Inner circumference: 7”
Search terms:
vintage coca cola hat nascar bobby allison signed hat 80s coke bucket hat coca cola memorabilia it’s the real thing racing hat signed racing memorabilia vintage nascar collectibles retro coke promo